In planning any calendar printing mission, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run consumer’s arms earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s fingers near the start of college if it will be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for your entire challenge.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to be sure to permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it will in all probability be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot additional time they will need and issue it in.
If, alternatively, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for gross sales is dependent upon your gross sales technique. Are you promoting at an area pageant or other occasion? If that’s the case, then that offers you a deadline, but take into account that you will be higher off when you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you expect. Or perhaps you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you should enable at least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to sell, you should be sure you develop and implement a solid advertising plan. Advertising and marketing doesn’t have to add to the overall period of the calendar undertaking – you possibly can and will start marketing in the course of the planning and production phases of the venture. Nevertheless, when you wait to begin advertising until you’ve the calendars in hand, then you have to to permit at least just a few further weeks, maybe extra, to your advertising message to reach the intended audience and inspire them to purchase.
The production part of a calendar printing mission starts while you hand off all of the images, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should most likely permit a little bit further time – possibly a month in whole – for manufacturing.