In planning any calendar printing challenge, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the end consumer’s fingers earlier than January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s hands near the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the entire project.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just need to be sure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they’ll want and issue it in.
If, however, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for gross sales depends upon your gross sales technique. Are you promoting at an area pageant or other occasion? In that case, then that offers you a deadline, however keep in mind that you will be higher off if you can promote at multiple occasions, in case attendance or gross sales at one event are usually not what you expect. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. If so, you should enable a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you plan to promote, you should be sure you develop and implement a solid advertising and marketing plan. Advertising and marketing does not have to add to the general period of the calendar project – you may and will begin marketing throughout the planning and production stages of the undertaking. However, for those who wait to start out marketing until you have got the calendars in hand, then you will need to allow no less than a few additional weeks, possibly more, to your advertising and marketing message to succeed in the supposed viewers and inspire them to buy.
The manufacturing phase of a calendar printing undertaking begins whenever you hand off all of the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner in case you have a particular deadline). When you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to probably permit slightly additional time – possibly a month in whole – for manufacturing.