In planning any calendar printing project, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the end consumer’s arms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s hands near the start of college if it will be useful to them). Working backwards from this absolute deadline may give you timeline for all the challenge.
How are you getting your calendars into the tip user’s arms? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just have to make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it should in all probability be cheaper and easier for you. Just be sure you discover out from the printer or mailhouse how much further time they may need and issue it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales relies on your sales technique. Are you selling at a local pageant or different occasion? If so, then that gives you a deadline, however keep in mind that you may be higher off should you can promote at multiple events, in case attendance or sales at one occasion are not what you count on. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you should permit not less than two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you simply plan to promote, it is best to remember to develop and implement a solid advertising and marketing plan. Marketing does not have so as to add to the general length of the calendar mission – you possibly can and will begin advertising and marketing in the course of the planning and production phases of the mission. Nonetheless, when you wait to begin advertising until you will have the calendars in hand, then you will need to allow at the very least a couple of further weeks, perhaps extra, to your marketing message to succeed in the meant viewers and inspire them to purchase.
The production phase of a calendar printing project begins when you hand off all of the images, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you’ve got a particular deadline). In case you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to in all probability enable just a little further time – maybe a month in complete – for manufacturing.