In planning any calendar printing undertaking, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the end user’s palms before January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s fingers near the start of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for your complete mission.
How are you getting your calendars into the tip person’s palms? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply must be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it is going to most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much extra time they may need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for sales depends upon your sales strategy. Are you promoting at an area festival or other event? In that case, then that offers you a deadline, but remember the fact that you’ll be better off should you can promote at a number of occasions, in case attendance or gross sales at one event are usually not what you count on. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. In that case, you need to enable at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you just plan to promote, you should make sure you develop and implement a solid advertising and marketing plan. Marketing doesn’t have to add to the general length of the calendar challenge – you can and may begin advertising and marketing through the planning and production phases of the project. Nonetheless, if you wait to start out advertising till you will have the calendars in hand, then you’ll need to permit at least just a few additional weeks, perhaps more, to your advertising and marketing message to succeed in the supposed viewers and inspire them to purchase.
The manufacturing section of a calendar printing undertaking begins while you hand off all the photos, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you’ve got a specific deadline). If you happen to anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must probably allow just a little further time – maybe a month in total – for production.