In planning any calendar printing venture, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be ultimately consumer’s arms before January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s hands close to the start of faculty if it is going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the top person’s palms? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply must make sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how a lot further time they’ll need and issue it in.
If, however, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales depends upon your gross sales strategy. Are you promoting at a local pageant or different occasion? If so, then that offers you a deadline, however remember the fact that you’ll be higher off when you can sell at multiple occasions, in case attendance or sales at one occasion are usually not what you expect. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, you need to permit at the least two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you plan to sell, you must you’ll want to develop and implement a strong advertising plan. Advertising and marketing does not have to add to the overall length of the calendar challenge – you’ll be able to and should start advertising throughout the planning and manufacturing stages of the mission. Nevertheless, in case you wait to begin marketing till you have the calendars in hand, then you have to to allow not less than a number of further weeks, perhaps more, on your marketing message to succeed in the supposed viewers and inspire them to purchase.
The production phase of a calendar printing project starts if you hand off all of the photographs, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner in case you have a specific deadline). If you happen to anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to most likely permit a bit of additional time – maybe a month in complete – for production.