In planning any calendar printing undertaking, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run user’s arms before January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s palms near the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can provide you a good timeline for all the venture.
How are you getting your calendars into the end user’s arms? Are you giving them away? If that’s the case, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just need to be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it would in all probability be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how a lot further time they’ll want and factor it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales relies on your sales technique. Are you promoting at an area pageant or different occasion? If so, then that offers you a deadline, but keep in mind that you will be higher off if you can promote at a number of events, in case attendance or sales at one event will not be what you count on. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to enable at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, it’s best to remember to develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the general length of the calendar venture – you can and may start advertising and marketing through the planning and manufacturing levels of the mission. Nonetheless, in case you wait to begin advertising until you could have the calendars in hand, then you will have to permit not less than a couple of extra weeks, possibly extra, in your advertising and marketing message to reach the intended viewers and inspire them to buy.
The manufacturing part of a calendar printing mission begins whenever you hand off the entire images, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you have a specific deadline). In case you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to in all probability allow somewhat further time – perhaps a month in whole – for manufacturing.