In planning any calendar printing project, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run person’s fingers earlier than January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s palms close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you a good timeline for the complete project.
How are you getting your calendars into the top user’s palms? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just have to ensure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it should most likely be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how much further time they may want and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales relies on your gross sales strategy. Are you promoting at an area festival or other event? If that’s the case, then that offers you a deadline, but keep in mind that you’ll be higher off in case you can promote at a number of events, in case attendance or gross sales at one occasion will not be what you anticipate. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. In that case, you need to allow not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, you must make sure to develop and implement a strong advertising plan. Marketing doesn’t have so as to add to the general period of the calendar undertaking – you possibly can and may start advertising and marketing in the course of the planning and production stages of the mission. However, in case you wait to start out advertising and marketing until you’ve the calendars in hand, then you will need to permit no less than just a few additional weeks, possibly more, to your marketing message to achieve the supposed audience and motivate them to purchase.
The production phase of a calendar printing mission begins whenever you hand off all the photos, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you’ve got a specific deadline). If you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to probably allow somewhat additional time – perhaps a month in complete – for production.