In planning any calendar printing project, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be ultimately person’s palms earlier than January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s palms close to the start of school if it will be useful to them). Working backwards from this absolute deadline may give you timeline for your complete project.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just need to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it can most likely be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot further time they will want and factor it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales will depend on your sales strategy. Are you selling at a neighborhood festival or different event? In that case, then that provides you a deadline, but remember that you’ll be higher off if you happen to can promote at multiple occasions, in case attendance or sales at one event are usually not what you expect. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must permit at least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, you must be sure you develop and implement a solid advertising plan. Advertising does not have to add to the overall period of the calendar challenge – you’ll be able to and should begin marketing in the course of the planning and production phases of the challenge. However, if you happen to wait to begin advertising and marketing until you have the calendars in hand, then you will have to allow at the least a few extra weeks, perhaps more, for your advertising message to achieve the meant viewers and inspire them to purchase.
The manufacturing part of a calendar printing venture begins when you hand off the entire photographs, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you’ve got a specific deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then you should probably enable somewhat further time – maybe a month in whole – for production.