In planning any calendar printing undertaking, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the long run user’s fingers earlier than January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s arms close to the start of faculty if it will be helpful to them). Working backwards from this absolute deadline can give you timeline for the entire undertaking.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply need to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it is going to most likely be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot extra time they may need and issue it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for sales relies on your gross sales strategy. Are you promoting at a neighborhood competition or different event? If that’s the case, then that provides you a deadline, but remember the fact that you’ll be better off should you can promote at multiple occasions, in case attendance or gross sales at one event usually are not what you anticipate. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. In that case, you need to enable at least two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you simply plan to sell, it’s best to make sure you develop and implement a stable advertising and marketing plan. Marketing does not have to add to the general period of the calendar challenge – you possibly can and will start marketing in the course of the planning and production phases of the venture. However, for those who wait to begin advertising till you have got the calendars in hand, then you will have to permit a minimum of a couple of further weeks, perhaps extra, for your marketing message to achieve the meant viewers and motivate them to buy.
The manufacturing phase of a calendar printing venture starts once you hand off the entire pictures, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner when you have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must probably permit a bit extra time – possibly a month in total – for manufacturing.