In planning any calendar printing undertaking, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the end consumer’s palms earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms close to the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for your complete mission.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you simply must be sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it should in all probability be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how a lot extra time they’ll want and issue it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales relies on your gross sales technique. Are you selling at a neighborhood pageant or other occasion? In that case, then that offers you a deadline, however remember the fact that you’ll be higher off in case you can promote at a number of occasions, in case attendance or gross sales at one event should not what you anticipate. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to permit at the very least two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In case you print a calendar that you plan to sell, you must be sure you develop and implement a strong advertising and marketing plan. Marketing does not have so as to add to the overall period of the calendar undertaking – you may and will start advertising in the course of the planning and production levels of the mission. However, in case you wait to start out advertising till you could have the calendars in hand, then you will want to allow not less than a number of extra weeks, perhaps extra, to your advertising message to reach the intended audience and inspire them to purchase.
The manufacturing section of a calendar printing project begins when you hand off the entire photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you must most likely permit a little extra time – perhaps a month in complete – for production.