In planning any calendar printing undertaking, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be ultimately user’s arms earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s hands near the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can provide you timeline for your complete mission.
How are you getting your calendars into the tip user’s arms? Are you giving them away? In that case, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply need to be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they may need and issue it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for gross sales is determined by your sales technique. Are you selling at a local competition or other event? If so, then that provides you a deadline, but remember that you will be better off in case you can sell at multiple events, in case attendance or gross sales at one occasion usually are not what you anticipate. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should permit at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, it is best to you’ll want to develop and implement a stable advertising plan. Marketing does not have so as to add to the overall period of the calendar challenge – you can and will start advertising in the course of the planning and production levels of the undertaking. However, for those who wait to begin advertising until you have the calendars in hand, then you have to to allow at least a few further weeks, maybe more, to your advertising message to achieve the intended viewers and encourage them to buy.
The production section of a calendar printing venture begins if you hand off all of the photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you’ve got a specific deadline). If you happen to anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to probably allow a little extra time – perhaps a month in total – for manufacturing.