In planning any calendar printing mission, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run user’s arms before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands close to the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for your entire mission.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you simply have to ensure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it’ll probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how much additional time they may want and factor it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you need for sales relies on your gross sales technique. Are you selling at a local pageant or different occasion? In that case, then that gives you a deadline, however needless to say you may be higher off in case you can promote at a number of events, in case attendance or gross sales at one event usually are not what you expect. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If so, you must allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to sell, you should make sure you develop and implement a strong advertising plan. Advertising does not have to add to the overall period of the calendar venture – you’ll be able to and may start advertising through the planning and production levels of the venture. Nonetheless, should you wait to start out advertising and marketing until you’ve gotten the calendars in hand, then you have to to allow a minimum of a few extra weeks, possibly more, for your marketing message to achieve the meant audience and inspire them to purchase.
The manufacturing phase of a calendar printing venture begins when you hand off the entire pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must in all probability allow a little additional time – possibly a month in whole – for manufacturing.