In planning any calendar printing venture, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run person’s arms earlier than January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s hands close to the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for all the mission.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just have to ensure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much extra time they’ll need and issue it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you need for sales relies on your sales strategy. Are you promoting at an area competition or other event? In that case, then that gives you a deadline, however keep in mind that you may be higher off should you can promote at multiple events, in case attendance or sales at one event will not be what you expect. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. In that case, you need to permit at the least two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, you should make sure to develop and implement a strong marketing plan. Marketing does not have so as to add to the overall period of the calendar mission – you possibly can and may start advertising and marketing throughout the planning and production stages of the mission. Nevertheless, if you happen to wait to start marketing until you have the calendars in hand, then you have to to allow at least just a few further weeks, perhaps extra, in your advertising and marketing message to achieve the meant viewers and inspire them to buy.
The manufacturing section of a calendar printing mission starts once you hand off the entire photos, text, logos, advertising, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must in all probability permit slightly further time – maybe a month in complete – for manufacturing.