In planning any calendar printing project, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the end consumer’s hands before January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms near the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to be sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot additional time they may want and factor it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you need for gross sales is determined by your sales strategy. Are you selling at an area pageant or other event? If so, then that provides you a deadline, but remember that you may be better off if you can sell at a number of events, in case attendance or sales at one event are not what you anticipate. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If so, it’s best to permit not less than two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to promote, it’s best to you should definitely develop and implement a stable marketing plan. Marketing does not have to add to the overall duration of the calendar challenge – you can and will start marketing throughout the planning and production phases of the challenge. Nonetheless, should you wait to start out advertising and marketing till you will have the calendars in hand, then you will need to allow at least a couple of additional weeks, perhaps more, in your marketing message to reach the supposed audience and encourage them to purchase.
The manufacturing phase of a calendar printing venture starts if you hand off all of the images, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner in case you have a specific deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you need to most likely permit a bit additional time – maybe a month in total – for manufacturing.