In planning any calendar printing challenge, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the end person’s hands earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms close to the beginning of college if it’ll be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the complete mission.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you simply need to make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it will in all probability be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how a lot further time they will want and issue it in.
If, then again, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for sales depends upon your gross sales strategy. Are you promoting at an area competition or other occasion? If so, then that provides you a deadline, but remember the fact that you’ll be better off should you can sell at multiple events, in case attendance or gross sales at one occasion are usually not what you expect. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. In that case, it is best to allow at the least two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to sell, it is best to make sure to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar project – you’ll be able to and should start advertising and marketing throughout the planning and manufacturing levels of the project. Nevertheless, if you happen to wait to begin advertising and marketing until you have got the calendars in hand, then you will need to permit at the least a number of further weeks, maybe extra, to your marketing message to succeed in the meant viewers and inspire them to purchase.
The production phase of a calendar printing venture begins if you hand off all the pictures, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if in case you have a specific deadline). Should you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should in all probability enable just a little extra time – perhaps a month in complete – for production.