In planning any calendar printing undertaking, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run person’s arms earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s palms near the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire venture.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just have to be sure to permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how much further time they may want and issue it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for gross sales is dependent upon your gross sales technique. Are you promoting at a local competition or other occasion? If that’s the case, then that provides you a deadline, but understand that you’ll be higher off if you happen to can promote at multiple events, in case attendance or gross sales at one occasion will not be what you anticipate. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you need to allow at the least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to promote, it is best to you should definitely develop and implement a strong advertising plan. Advertising doesn’t have to add to the general duration of the calendar undertaking – you can and should start advertising during the planning and manufacturing stages of the challenge. Nevertheless, for those who wait to start marketing till you may have the calendars in hand, then you will want to permit at least a couple of additional weeks, perhaps more, on your advertising and marketing message to succeed in the supposed viewers and motivate them to buy.
The manufacturing phase of a calendar printing undertaking starts while you hand off the entire pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner in case you have a specific deadline). When you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to probably enable slightly extra time – perhaps a month in complete – for manufacturing.