In planning any calendar printing venture, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the long run consumer’s palms earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for your entire project.
How are you getting your calendars into the top person’s hands? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply need to ensure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how much additional time they may need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for gross sales depends upon your gross sales technique. Are you selling at an area competition or other event? In that case, then that gives you a deadline, however remember the fact that you’ll be better off for those who can sell at multiple events, in case attendance or sales at one occasion should not what you count on. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you need to enable at least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, it is best to make sure to develop and implement a solid advertising plan. Advertising and marketing doesn’t have to add to the general length of the calendar undertaking – you possibly can and should start advertising throughout the planning and manufacturing stages of the undertaking. Nonetheless, should you wait to start advertising until you may have the calendars in hand, then you’ll need to allow at the least a number of additional weeks, possibly more, on your advertising message to achieve the intended viewers and encourage them to buy.
The manufacturing part of a calendar printing mission begins if you hand off all of the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner if in case you have a particular deadline). In the event you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you must in all probability allow a bit additional time – possibly a month in total – for production.