In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not ultimately person’s hands earlier than January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of college if it will be helpful to them). Working backwards from this absolute deadline may give you timeline for your complete mission.
How are you getting your calendars into the top user’s arms? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply have to ensure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it should most likely be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how a lot extra time they will need and issue it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for sales is dependent upon your sales strategy. Are you selling at a neighborhood festival or other occasion? If so, then that offers you a deadline, but understand that you will be higher off for those who can promote at multiple occasions, in case attendance or gross sales at one event are usually not what you anticipate. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If so, it’s best to enable at the least two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you simply plan to sell, it’s best to remember to develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall length of the calendar mission – you possibly can and should begin marketing in the course of the planning and manufacturing stages of the venture. Nevertheless, should you wait to start out marketing till you will have the calendars in hand, then you will want to permit at least a couple of extra weeks, perhaps more, to your advertising message to succeed in the supposed audience and encourage them to buy.
The manufacturing section of a calendar printing project starts whenever you hand off the entire photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a selected deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should in all probability enable a bit further time – maybe a month in complete – for manufacturing.