In planning any calendar printing undertaking, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the end user’s palms earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s hands close to the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for all the undertaking.
How are you getting your calendars into the tip person’s hands? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just must ensure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it would in all probability be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how a lot further time they may need and issue it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for sales is determined by your gross sales technique. Are you selling at a local pageant or other occasion? In that case, then that gives you a deadline, however remember the fact that you’ll be better off in case you can sell at a number of occasions, in case attendance or gross sales at one event will not be what you anticipate. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must allow at least two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you plan to promote, you need to make sure you develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the general length of the calendar mission – you’ll be able to and may begin advertising and marketing during the planning and production phases of the mission. Nonetheless, when you wait to start out marketing until you could have the calendars in hand, then you will need to permit at least just a few extra weeks, possibly extra, in your advertising message to succeed in the intended audience and motivate them to buy.
The manufacturing part of a calendar printing challenge starts when you hand off all of the photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner when you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably permit a little extra time – possibly a month in whole – for manufacturing.