In planning any calendar printing project, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be ultimately consumer’s hands before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s arms near the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the entire challenge.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just have to be sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it would most likely be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how a lot additional time they are going to need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for gross sales relies on your sales strategy. Are you selling at a neighborhood festival or other event? If so, then that offers you a deadline, but needless to say you may be higher off for those who can sell at multiple events, in case attendance or gross sales at one event are not what you count on. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it’s best to enable a minimum of two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to promote, you should you’ll want to develop and implement a stable advertising and marketing plan. Marketing does not have to add to the overall period of the calendar project – you possibly can and will begin marketing in the course of the planning and manufacturing phases of the undertaking. However, if you wait to begin advertising until you’ve got the calendars in hand, then you will need to permit at the very least just a few extra weeks, perhaps extra, in your advertising message to achieve the supposed viewers and motivate them to purchase.
The manufacturing section of a calendar printing mission begins if you hand off all of the photographs, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner if you have a particular deadline). Should you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you need to in all probability allow just a little additional time – perhaps a month in whole – for production.