In planning any calendar printing mission, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately user’s arms earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s arms near the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for the entire mission.
How are you getting your calendars into the top user’s palms? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you just need to ensure you enable sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how much additional time they are going to want and issue it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for gross sales will depend on your sales strategy. Are you promoting at a local festival or other occasion? If so, then that offers you a deadline, but needless to say you will be better off in the event you can promote at multiple events, in case attendance or gross sales at one event are not what you count on. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. In that case, you should permit at least two weeks, and ideally as much as 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, you should you should definitely develop and implement a solid advertising and marketing plan. Marketing does not have so as to add to the overall length of the calendar project – you may and will begin advertising during the planning and manufacturing phases of the venture. Nonetheless, if you wait to start advertising until you could have the calendars in hand, then you will need to allow at the very least a few additional weeks, maybe extra, in your advertising and marketing message to succeed in the intended audience and encourage them to buy.
The production section of a calendar printing venture starts if you hand off the entire photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner you probably have a selected deadline). In case you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to most likely permit just a little extra time – perhaps a month in total – for manufacturing.