In planning any calendar printing mission, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run consumer’s fingers earlier than January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the beginning of college if it will be useful to them). Working backwards from this absolute deadline can give you a great timeline for your entire venture.
How are you getting your calendars into the end user’s arms? Are you giving them away? In that case, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply must make sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it should in all probability be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much additional time they will want and issue it in.
If, then again, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for gross sales depends upon your sales technique. Are you promoting at a local pageant or other event? In that case, then that offers you a deadline, however needless to say you will be better off when you can sell at a number of occasions, in case attendance or sales at one occasion aren’t what you anticipate. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. In that case, you must permit at the least two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you plan to promote, it’s best to make sure to develop and implement a solid advertising plan. Marketing does not have so as to add to the general length of the calendar challenge – you’ll be able to and should begin marketing through the planning and production stages of the project. Nevertheless, if you happen to wait to start advertising and marketing till you could have the calendars in hand, then you will need to permit at the very least a couple of further weeks, perhaps more, for your marketing message to succeed in the meant viewers and encourage them to purchase.
The production phase of a calendar printing challenge begins once you hand off the entire images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner in case you have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must in all probability allow a little bit further time – perhaps a month in whole – for manufacturing.