In planning any calendar printing project, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run consumer’s fingers earlier than January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s arms close to the start of faculty if it will be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for your entire project.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply have to make sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it can in all probability be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for gross sales will depend on your gross sales technique. Are you promoting at a local pageant or other event? If that’s the case, then that offers you a deadline, but take into account that you may be higher off should you can sell at multiple occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to sell, it’s best to remember to develop and implement a stable marketing plan. Advertising and marketing does not have so as to add to the general length of the calendar challenge – you can and should begin marketing during the planning and production phases of the venture. Nevertheless, should you wait to start out marketing till you have got the calendars in hand, then you will have to permit no less than just a few extra weeks, perhaps extra, in your advertising message to succeed in the meant audience and motivate them to purchase.
The manufacturing section of a calendar printing venture starts when you hand off all the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner you probably have a selected deadline). If you happen to anticipate last-minute changes or additions, or if you will be proofing by committee, then you must probably enable slightly further time – perhaps a month in total – for manufacturing.