In planning any calendar printing undertaking, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the long run consumer’s palms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s arms close to the start of college if it’s going to be useful to them). Working backwards from this absolute deadline can provide you timeline for your entire mission.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? If so, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you just need to ensure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot extra time they are going to want and issue it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales is dependent upon your gross sales strategy. Are you selling at an area festival or different occasion? In that case, then that offers you a deadline, but needless to say you’ll be higher off when you can promote at a number of occasions, in case attendance or sales at one occasion usually are not what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you need to enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to sell, it is best to you should definitely develop and implement a stable advertising and marketing plan. Marketing doesn’t have so as to add to the overall length of the calendar mission – you possibly can and should start advertising in the course of the planning and manufacturing stages of the undertaking. Nonetheless, when you wait to begin advertising until you will have the calendars in hand, then you will need to permit not less than a couple of further weeks, perhaps more, in your advertising and marketing message to achieve the meant viewers and motivate them to purchase.
The production phase of a calendar printing project begins if you hand off the entire photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner in case you have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then it is best to probably allow a bit of further time – perhaps a month in complete – for production.