In planning any calendar printing challenge, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end person’s arms before January 1, 2014, they may have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s fingers near the beginning of college if it’ll be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for the entire undertaking.
How are you getting your calendars into the tip person’s palms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just have to make sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it’ll most likely be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how much further time they are going to want and issue it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales is determined by your sales technique. Are you promoting at an area competition or other occasion? In that case, then that gives you a deadline, but understand that you’ll be higher off should you can sell at a number of events, in case attendance or gross sales at one event will not be what you expect. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to enable no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to promote, you need to you should definitely develop and implement a solid advertising plan. Marketing doesn’t have so as to add to the general duration of the calendar project – you possibly can and will begin advertising and marketing during the planning and manufacturing levels of the mission. Nonetheless, should you wait to start out marketing until you may have the calendars in hand, then you will need to allow at least a number of additional weeks, perhaps extra, to your marketing message to reach the intended audience and motivate them to purchase.
The manufacturing phase of a calendar printing project starts whenever you hand off the entire photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you need to probably enable a little further time – perhaps a month in whole – for manufacturing.