In planning any calendar printing undertaking, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the end consumer’s hands earlier than January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s hands near the beginning of college if it will be useful to them). Working backwards from this absolute deadline can provide you a good timeline for your complete venture.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just must be sure to allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales relies on your sales strategy. Are you promoting at an area competition or other event? In that case, then that gives you a deadline, however take into account that you will be better off for those who can sell at a number of events, in case attendance or gross sales at one event should not what you anticipate. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you should make sure you develop and implement a solid marketing plan. Marketing does not have so as to add to the overall period of the calendar undertaking – you may and may start advertising in the course of the planning and production levels of the project. Nonetheless, in case you wait to begin advertising till you have got the calendars in hand, then you will want to allow not less than a few additional weeks, possibly more, to your advertising and marketing message to reach the meant audience and inspire them to purchase.
The production section of a calendar printing venture starts when you hand off all of the photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if in case you have a selected deadline). In the event you anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to in all probability enable a little further time – perhaps a month in total – for production.