In planning any calendar printing challenge, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run consumer’s palms earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s hands near the start of school if it is going to be useful to them). Working backwards from this absolute deadline may give you a superb timeline for the entire mission.
How are you getting your calendars into the end user’s palms? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you just must ensure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it would most likely be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll need and issue it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for sales will depend on your gross sales technique. Are you promoting at a local festival or other occasion? If that’s the case, then that offers you a deadline, however understand that you’ll be higher off should you can promote at multiple events, in case attendance or sales at one occasion are usually not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If so, you need to permit at the very least two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to sell, it’s best to you’ll want to develop and implement a stable marketing plan. Advertising and marketing doesn’t have to add to the overall period of the calendar mission – you’ll be able to and should begin marketing during the planning and manufacturing phases of the project. However, in case you wait to begin marketing until you could have the calendars in hand, then you will need to permit a minimum of a few additional weeks, perhaps more, for your marketing message to succeed in the meant audience and encourage them to buy.
The production section of a calendar printing project begins if you hand off the entire pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if in case you have a particular deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to in all probability permit just a little further time – maybe a month in whole – for production.