In planning any calendar printing mission, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run person’s fingers before January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s palms near the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the whole mission.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you just have to be sure to allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it would probably be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how much further time they may need and factor it in.
If, on the other hand, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for gross sales is dependent upon your sales strategy. Are you promoting at a neighborhood festival or other event? If that’s the case, then that offers you a deadline, however take into account that you’ll be higher off for those who can sell at multiple occasions, in case attendance or gross sales at one event are usually not what you count on. Or perhaps you might be having volunteers sell calendars to family and friends or door-to-door. If so, you need to permit a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you simply plan to sell, it is best to you’ll want to develop and implement a strong advertising plan. Marketing does not have to add to the overall length of the calendar mission – you can and should begin advertising and marketing during the planning and manufacturing phases of the mission. However, should you wait to begin marketing until you may have the calendars in hand, then you will have to permit at the very least a couple of additional weeks, perhaps more, to your marketing message to achieve the meant audience and inspire them to buy.
The production section of a calendar printing challenge starts while you hand off the entire images, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you have a selected deadline). In the event you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it’s best to probably enable a bit of extra time – maybe a month in whole – for production.