In planning any calendar printing challenge, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end person’s palms earlier than January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s fingers close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for your complete project.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply need to make sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much further time they are going to need and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for gross sales depends upon your gross sales strategy. Are you selling at a neighborhood competition or other occasion? In that case, then that gives you a deadline, but keep in mind that you will be higher off for those who can sell at a number of events, in case attendance or gross sales at one event will not be what you count on. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If so, you must allow at the very least two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to sell, you should make sure to develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the overall period of the calendar project – you may and will begin advertising in the course of the planning and production phases of the undertaking. Nonetheless, for those who wait to start out advertising and marketing till you will have the calendars in hand, then you will want to permit a minimum of a few additional weeks, perhaps more, on your advertising message to achieve the intended viewers and motivate them to purchase.
The production part of a calendar printing venture begins when you hand off all the pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a specific deadline). In case you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to in all probability enable a little bit additional time – maybe a month in whole – for production.