In planning any calendar printing project, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the end user’s fingers earlier than January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s fingers near the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can give you a superb timeline for the whole undertaking.
How are you getting your calendars into the top person’s hands? Are you giving them away? If so, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply need to be sure you enable sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how a lot further time they will need and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for gross sales depends upon your sales strategy. Are you selling at a neighborhood festival or different event? In that case, then that gives you a deadline, however remember the fact that you will be better off should you can sell at multiple events, in case attendance or gross sales at one event are not what you anticipate. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should enable a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
If you print a calendar that you plan to sell, you need to be sure you develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the general period of the calendar venture – you may and will start advertising and marketing in the course of the planning and manufacturing phases of the undertaking. However, in case you wait to start out marketing until you have the calendars in hand, then you’ll need to allow not less than just a few further weeks, perhaps more, to your marketing message to achieve the supposed audience and encourage them to buy.
The production phase of a calendar printing challenge starts when you hand off the entire images, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then it’s best to in all probability permit a little bit additional time – possibly a month in complete – for manufacturing.