In planning any calendar printing mission, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end person’s palms before January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s palms near the start of faculty if it will be useful to them). Working backwards from this absolute deadline can give you a superb timeline for your entire venture.
How are you getting your calendars into the tip user’s palms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just must be sure to allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it can most likely be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot extra time they are going to need and factor it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for gross sales will depend on your sales technique. Are you promoting at a neighborhood competition or different occasion? If that’s the case, then that gives you a deadline, however take into account that you will be higher off if you can sell at multiple events, in case attendance or gross sales at one event aren’t what you expect. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to enable not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, it’s best to make sure you develop and implement a stable advertising and marketing plan. Advertising and marketing does not have to add to the general period of the calendar mission – you possibly can and will start marketing through the planning and manufacturing phases of the project. Nonetheless, in the event you wait to begin advertising till you’ve the calendars in hand, then you will need to allow at least a number of further weeks, maybe more, in your advertising message to succeed in the supposed audience and encourage them to purchase.
The production part of a calendar printing venture starts while you hand off all the pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner when you’ve got a particular deadline). When you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should most likely permit just a little additional time – perhaps a month in whole – for production.