In planning any calendar printing challenge, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end user’s hands before January 1, 2014, they may have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s palms close to the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for your complete challenge.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just need to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it should probably be cheaper and simpler for you. Just be sure to find out from the printer or mailhouse how a lot further time they will need and factor it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for sales is determined by your sales strategy. Are you selling at an area pageant or other occasion? If so, then that offers you a deadline, but take into account that you will be better off when you can sell at a number of events, in case attendance or sales at one event usually are not what you count on. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to enable not less than two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, you should be sure you develop and implement a solid advertising plan. Marketing doesn’t have to add to the general period of the calendar project – you’ll be able to and may begin marketing throughout the planning and manufacturing phases of the venture. Nevertheless, for those who wait to begin advertising and marketing till you’ve the calendars in hand, then you will want to allow at least a few extra weeks, maybe more, in your advertising and marketing message to reach the intended viewers and inspire them to purchase.
The production phase of a calendar printing undertaking starts whenever you hand off the entire photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if in case you have a particular deadline). If you happen to anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to probably enable a bit extra time – perhaps a month in whole – for production.