In planning any calendar printing project, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be ultimately user’s fingers before January 1, 2014, they could already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s fingers near the start of school if it is going to be useful to them). Working backwards from this absolute deadline can give you a great timeline for the entire mission.
How are you getting your calendars into the top person’s fingers? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you just must make sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it should in all probability be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how a lot additional time they are going to want and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for sales is dependent upon your sales technique. Are you selling at an area pageant or other occasion? If that’s the case, then that gives you a deadline, however keep in mind that you’ll be better off for those who can sell at a number of events, in case attendance or sales at one occasion aren’t what you count on. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If so, you should enable not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
In case you print a calendar that you plan to sell, you should you’ll want to develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar challenge – you possibly can and will begin advertising and marketing throughout the planning and manufacturing phases of the mission. Nevertheless, in case you wait to start out advertising till you’ve the calendars in hand, then you’ll need to permit no less than a number of additional weeks, perhaps more, to your marketing message to reach the intended viewers and motivate them to buy.
The manufacturing phase of a calendar printing venture begins when you hand off all of the images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if you have a specific deadline). In case you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should probably enable a bit additional time – maybe a month in complete – for production.