In planning any calendar printing mission, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the end consumer’s arms before January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s fingers near the start of college if it is going to be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the entire challenge.
How are you getting your calendars into the top user’s palms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just have to be sure to allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it’s going to most likely be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for sales is dependent upon your gross sales technique. Are you selling at an area competition or different occasion? In that case, then that offers you a deadline, but keep in mind that you will be better off should you can promote at multiple events, in case attendance or sales at one occasion will not be what you count on. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to enable at least two weeks, and ideally as much as 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
If you print a calendar that you plan to sell, you need to you’ll want to develop and implement a strong marketing plan. Advertising does not have so as to add to the general duration of the calendar project – you’ll be able to and will begin advertising and marketing through the planning and manufacturing stages of the challenge. However, if you wait to begin advertising and marketing until you may have the calendars in hand, then you will want to permit at the least a few further weeks, maybe more, in your marketing message to reach the supposed audience and encourage them to purchase.
The production part of a calendar printing venture begins whenever you hand off the entire photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner in case you have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to probably allow a bit of extra time – maybe a month in complete – for manufacturing.