In planning any calendar printing venture, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the long run consumer’s arms before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s arms near the beginning of college if it will be useful to them). Working backwards from this absolute deadline can give you a great timeline for the whole project.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply need to ensure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to probably be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you want for gross sales depends on your gross sales strategy. Are you selling at an area festival or different event? If that’s the case, then that offers you a deadline, but understand that you will be higher off if you happen to can promote at a number of events, in case attendance or sales at one occasion should not what you expect. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow no less than two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
If you print a calendar that you just plan to sell, you need to you should definitely develop and implement a stable advertising and marketing plan. Advertising and marketing does not have so as to add to the general period of the calendar challenge – you may and may start advertising and marketing in the course of the planning and production phases of the challenge. Nevertheless, if you wait to begin advertising until you have the calendars in hand, then you’ll need to permit at the very least a few extra weeks, maybe more, for your advertising message to achieve the meant audience and inspire them to buy.
The production part of a calendar printing venture starts whenever you hand off all of the pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner in case you have a particular deadline). If you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should most likely enable slightly additional time – maybe a month in whole – for manufacturing.