In planning any calendar printing challenge, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the long run user’s arms earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline can provide you timeline for the whole venture.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you simply need to be sure to permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they’ll want and issue it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for sales is dependent upon your gross sales technique. Are you promoting at an area competition or other occasion? In that case, then that provides you a deadline, however understand that you’ll be better off should you can sell at a number of events, in case attendance or gross sales at one occasion are not what you count on. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, you need to allow at the very least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you plan to promote, you need to make sure to develop and implement a strong advertising and marketing plan. Advertising and marketing does not have to add to the general length of the calendar mission – you possibly can and should start marketing during the planning and manufacturing phases of the challenge. Nonetheless, if you happen to wait to start advertising till you’ve gotten the calendars in hand, then you will need to permit no less than a number of additional weeks, maybe more, on your advertising and marketing message to succeed in the intended viewers and motivate them to purchase.
The manufacturing section of a calendar printing mission begins whenever you hand off all the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner you probably have a particular deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to most likely allow a bit of extra time – perhaps a month in whole – for production.