In planning any calendar printing venture, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end user’s arms earlier than January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s palms close to the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline may give you a good timeline for the whole challenge.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply have to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much further time they are going to need and factor it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for sales will depend on your gross sales technique. Are you selling at an area festival or other event? If so, then that gives you a deadline, but understand that you’ll be better off if you happen to can sell at multiple occasions, in case attendance or gross sales at one event are not what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If so, it is best to enable at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must remember to develop and implement a strong advertising and marketing plan. Advertising doesn’t have to add to the overall length of the calendar project – you possibly can and should start marketing in the course of the planning and production phases of the venture. However, when you wait to start advertising till you might have the calendars in hand, then you will want to permit a minimum of a couple of extra weeks, possibly more, in your marketing message to succeed in the intended viewers and inspire them to purchase.
The manufacturing part of a calendar printing challenge starts if you hand off the entire pictures, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you have a selected deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should most likely permit a bit additional time – maybe a month in complete – for production.