In planning any calendar printing undertaking, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s hands earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s hands near the start of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for your complete project.
How are you getting your calendars into the end person’s hands? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply must make sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for gross sales is determined by your sales strategy. Are you selling at an area festival or different occasion? If so, then that provides you a deadline, but take into account that you may be better off in case you can sell at a number of events, in case attendance or gross sales at one event should not what you expect. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If so, it is best to permit at the least two weeks, and ideally as much as four weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you plan to promote, you must be sure you develop and implement a stable advertising plan. Marketing does not have so as to add to the general length of the calendar undertaking – you can and may start marketing during the planning and production stages of the undertaking. Nevertheless, if you happen to wait to begin marketing until you’ve got the calendars in hand, then you will want to permit at the very least a few extra weeks, possibly extra, to your advertising and marketing message to achieve the intended audience and motivate them to purchase.
The manufacturing section of a calendar printing undertaking starts when you hand off all of the photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you need to in all probability enable slightly extra time – possibly a month in whole – for manufacturing.