In planning any calendar printing project, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be ultimately consumer’s fingers earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s palms close to the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for your complete venture.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply need to be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it would probably be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot extra time they are going to need and issue it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for gross sales will depend on your sales technique. Are you promoting at an area festival or different occasion? If so, then that provides you a deadline, however needless to say you may be higher off when you can promote at a number of events, in case attendance or gross sales at one event will not be what you expect. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should allow at least two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
If you print a calendar that you just plan to sell, it is best to be sure to develop and implement a stable advertising and marketing plan. Advertising doesn’t have to add to the overall duration of the calendar venture – you’ll be able to and will begin advertising throughout the planning and manufacturing levels of the undertaking. Nevertheless, in the event you wait to start out marketing until you have got the calendars in hand, then you’ll need to allow at the very least just a few further weeks, possibly more, for your advertising and marketing message to achieve the intended audience and inspire them to buy.
The manufacturing phase of a calendar printing project begins once you hand off the entire pictures, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must most likely permit a little extra time – possibly a month in total – for production.