In planning any calendar printing venture, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end person’s fingers earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s fingers near the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your complete challenge.
How are you getting your calendars into the top person’s palms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you just need to be sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it can probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for sales depends on your gross sales strategy. Are you promoting at an area competition or other occasion? In that case, then that provides you a deadline, but keep in mind that you may be higher off if you can promote at a number of occasions, in case attendance or sales at one occasion are usually not what you expect. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. In that case, you need to allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you just plan to sell, it’s best to you’ll want to develop and implement a stable advertising plan. Marketing doesn’t have to add to the general duration of the calendar mission – you possibly can and will start advertising through the planning and production stages of the undertaking. However, should you wait to begin advertising and marketing till you have the calendars in hand, then you have to to allow at the least a number of further weeks, possibly extra, in your advertising and marketing message to reach the intended audience and motivate them to buy.
The manufacturing section of a calendar printing undertaking starts when you hand off the entire pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must probably allow just a little extra time – perhaps a month in total – for production.