In planning any calendar printing mission, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run user’s arms earlier than January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s hands near the start of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for the whole challenge.
How are you getting your calendars into the tip consumer’s arms? Are you giving them away? If so, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply need to make sure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it can in all probability be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how a lot further time they’ll need and factor it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for sales relies on your gross sales technique. Are you promoting at a neighborhood pageant or other event? If that’s the case, then that gives you a deadline, however take into account that you may be better off in the event you can sell at a number of events, in case attendance or sales at one occasion are not what you expect. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should enable at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, it is best to make sure you develop and implement a solid advertising plan. Marketing doesn’t have so as to add to the general period of the calendar venture – you may and may start advertising through the planning and manufacturing levels of the project. Nonetheless, if you happen to wait to begin advertising and marketing until you’ve gotten the calendars in hand, then you will have to permit not less than a few further weeks, perhaps extra, for your advertising and marketing message to succeed in the intended audience and encourage them to purchase.
The manufacturing section of a calendar printing mission starts when you hand off all of the images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner you probably have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to probably allow just a little further time – maybe a month in complete – for manufacturing.