In planning any calendar printing mission, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t ultimately consumer’s fingers before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s arms close to the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you timeline for the complete venture.
How are you getting your calendars into the top person’s palms? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply have to ensure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it’s going to most likely be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how a lot additional time they’ll need and issue it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for gross sales is determined by your sales strategy. Are you promoting at an area festival or other event? If that’s the case, then that provides you a deadline, however understand that you may be better off if you can promote at a number of occasions, in case attendance or gross sales at one occasion will not be what you expect. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to permit at the very least two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you just plan to promote, you should make sure to develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the general duration of the calendar project – you possibly can and will start advertising through the planning and production levels of the venture. However, for those who wait to begin advertising until you have the calendars in hand, then you will have to allow no less than a number of additional weeks, possibly extra, on your marketing message to succeed in the intended audience and encourage them to buy.
The production phase of a calendar printing challenge begins while you hand off all of the photos, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if in case you have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you must most likely allow slightly further time – perhaps a month in whole – for manufacturing.