In planning any calendar printing undertaking, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run person’s fingers before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s fingers close to the beginning of school if it’ll be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for all the mission.
How are you getting your calendars into the tip user’s arms? Are you giving them away? If so, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just have to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for gross sales is dependent upon your sales strategy. Are you selling at an area competition or different occasion? If so, then that provides you a deadline, however remember that you may be higher off should you can sell at a number of occasions, in case attendance or gross sales at one event will not be what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it’s best to permit at least two weeks, and preferably up to four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
If you print a calendar that you simply plan to sell, you should remember to develop and implement a strong advertising plan. Advertising doesn’t have to add to the general period of the calendar venture – you possibly can and may begin advertising and marketing during the planning and production phases of the venture. Nevertheless, in case you wait to begin advertising till you’ve got the calendars in hand, then you will need to permit a minimum of a couple of further weeks, perhaps more, for your advertising message to achieve the meant viewers and encourage them to purchase.
The production phase of a calendar printing undertaking starts whenever you hand off all the images, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner when you have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you should probably enable just a little additional time – maybe a month in complete – for production.