In planning any calendar printing venture, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run user’s arms earlier than January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms near the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your complete venture.
How are you getting your calendars into the tip person’s palms? Are you giving them away? In that case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just need to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how much further time they may need and issue it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for sales will depend on your sales technique. Are you promoting at an area pageant or other event? If that’s the case, then that provides you a deadline, however take into account that you will be higher off should you can sell at a number of occasions, in case attendance or gross sales at one event will not be what you expect. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you should allow not less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you plan to promote, you should remember to develop and implement a solid advertising and marketing plan. Advertising and marketing does not have to add to the overall period of the calendar venture – you may and may begin advertising during the planning and production stages of the mission. Nevertheless, if you wait to start out marketing till you’ve gotten the calendars in hand, then you have to to allow at the very least a couple of extra weeks, perhaps extra, to your advertising and marketing message to reach the meant viewers and encourage them to buy.
The manufacturing phase of a calendar printing venture starts when you hand off all of the photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if you have a selected deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to probably enable a bit of extra time – possibly a month in complete – for production.