In planning any calendar printing challenge, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the long run user’s hands before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s palms near the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your entire venture.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply need to be sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much additional time they may need and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for gross sales depends upon your sales technique. Are you selling at an area competition or different occasion? If that’s the case, then that offers you a deadline, however needless to say you’ll be higher off in the event you can promote at multiple occasions, in case attendance or sales at one occasion should not what you expect. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. If so, you need to allow at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you should you should definitely develop and implement a strong marketing plan. Advertising does not have to add to the general duration of the calendar project – you possibly can and should begin marketing through the planning and production levels of the challenge. Nevertheless, in case you wait to begin marketing till you’ve the calendars in hand, then you will need to allow at the very least a few additional weeks, maybe extra, for your advertising message to succeed in the meant viewers and encourage them to purchase.
The production section of a calendar printing challenge starts when you hand off all of the images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if you have a selected deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then you should in all probability enable somewhat extra time – perhaps a month in complete – for production.