In planning any calendar printing mission, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the long run consumer’s fingers earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s hands close to the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline may give you a good timeline for your entire project.
How are you getting your calendars into the top person’s palms? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must ensure you enable sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it can probably be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how much extra time they may want and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for sales depends upon your sales technique. Are you promoting at a neighborhood pageant or other event? If that’s the case, then that provides you a deadline, however needless to say you may be higher off if you happen to can promote at a number of occasions, in case attendance or gross sales at one occasion should not what you expect. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If so, it is best to permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to promote, it’s best to be sure you develop and implement a solid advertising plan. Advertising does not have to add to the general period of the calendar undertaking – you’ll be able to and will start advertising and marketing throughout the planning and manufacturing stages of the mission. Nonetheless, should you wait to start marketing until you’ve got the calendars in hand, then you will want to allow at the least a few additional weeks, perhaps more, to your advertising message to reach the supposed viewers and inspire them to purchase.
The manufacturing part of a calendar printing challenge starts when you hand off the entire pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if you have a particular deadline). For those who anticipate last-minute modifications or additions, or if you can be proofing by committee, then you must probably enable a little bit extra time – possibly a month in complete – for manufacturing.