In planning any calendar printing challenge, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately person’s fingers earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s palms close to the start of college if it’ll be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for the entire challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just need to make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’ll probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales depends upon your sales strategy. Are you promoting at an area festival or other event? In that case, then that provides you a deadline, but take into account that you will be higher off in the event you can promote at a number of occasions, in case attendance or gross sales at one occasion are not what you anticipate. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. If so, it is best to permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, it’s best to make sure to develop and implement a stable advertising plan. Marketing does not have so as to add to the overall period of the calendar challenge – you’ll be able to and should begin advertising and marketing through the planning and manufacturing levels of the challenge. Nevertheless, if you happen to wait to begin advertising till you have the calendars in hand, then you will have to allow at the very least a number of additional weeks, possibly extra, in your advertising and marketing message to succeed in the meant viewers and motivate them to buy.
The production phase of a calendar printing undertaking begins when you hand off all the pictures, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner when you have a selected deadline). If you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to in all probability allow just a little further time – perhaps a month in whole – for manufacturing.