In planning any calendar printing undertaking, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the end user’s hands earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s hands near the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you a superb timeline for the whole undertaking.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just need to make sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll most likely be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much further time they may need and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales depends upon your sales strategy. Are you promoting at a neighborhood pageant or other event? If so, then that provides you a deadline, but take into account that you’ll be higher off if you can sell at a number of occasions, in case attendance or gross sales at one event aren’t what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
If you print a calendar that you plan to sell, it’s best to remember to develop and implement a solid advertising plan. Marketing does not have so as to add to the overall length of the calendar project – you can and should begin advertising through the planning and manufacturing phases of the challenge. Nonetheless, if you wait to start advertising till you’ve got the calendars in hand, then you have to to permit at least a couple of further weeks, maybe more, on your advertising message to succeed in the intended viewers and motivate them to buy.
The production phase of a calendar printing project begins when you hand off all of the pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you’ve got a selected deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to probably enable a little extra time – maybe a month in complete – for manufacturing.