In planning any calendar printing challenge, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the long run consumer’s hands earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s arms near the start of school if it will be helpful to them). Working backwards from this absolute deadline can give you a great timeline for the entire undertaking.
How are you getting your calendars into the top user’s arms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply have to ensure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot additional time they’ll want and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for gross sales is determined by your gross sales strategy. Are you promoting at a neighborhood competition or other event? In that case, then that gives you a deadline, however remember the fact that you may be better off in case you can promote at multiple events, in case attendance or gross sales at one event aren’t what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to allow at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you plan to promote, you need to be sure you develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the overall length of the calendar undertaking – you may and will start advertising in the course of the planning and production phases of the undertaking. Nevertheless, if you wait to start marketing till you could have the calendars in hand, then you have to to permit no less than a couple of additional weeks, perhaps extra, on your marketing message to succeed in the supposed audience and encourage them to buy.
The manufacturing section of a calendar printing venture starts once you hand off the entire images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if you have a specific deadline). When you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to most likely allow slightly further time – maybe a month in whole – for manufacturing.