In planning any calendar printing venture, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end person’s fingers earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s fingers near the beginning of college if it’s going to be helpful to them). Working backwards from this absolute deadline can give you timeline for the whole mission.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you just must be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much extra time they will need and issue it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for gross sales is determined by your sales strategy. Are you selling at an area festival or other occasion? In that case, then that gives you a deadline, but needless to say you may be better off in the event you can sell at multiple events, in case attendance or gross sales at one occasion are usually not what you anticipate. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must allow not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to sell, you must you should definitely develop and implement a strong advertising plan. Advertising does not have so as to add to the overall period of the calendar project – you’ll be able to and will start advertising in the course of the planning and production stages of the venture. Nonetheless, in the event you wait to start out marketing until you have got the calendars in hand, then you will have to permit at least a few additional weeks, possibly extra, on your marketing message to reach the meant viewers and encourage them to buy.
The production part of a calendar printing venture begins whenever you hand off all of the photos, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a selected deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you must in all probability permit a little extra time – possibly a month in whole – for production.